Struggling to come up with fresh content ideas, for yourself, your company, or your client? My top tips for doing just that should help to inspire you…
Whether you’re blogging for fun, or write on behalf of your company or clients, coming up with new content ideas all the time can be a challenging. Working in Digital PR, I have to come up with new content titles every single day, both for my work and for my blog. This can be tough, but with all this practice, I’ve certainly got some tricks up my sleeve.
As a seasoned content creator, I have come up with thousands of content ideas over the two years I’ve been blogging, copywriting, and working in PR. So, with my expertise on the matter, I thought I’d share with you some of the ways I like to come up with new ideas for content every day.
My Top 10 Tips for Coming Up With New Content Ideas Revealed…
Whether you’re a content creator for your own brand, or work for your clients or as an in-house marketer, written content is Queen. But what are some tips for coming up with new ideas for content day in and day out? Check out my top tips, right here…
1. Do Some Googling
In all likelihood, you will never be able to write something totally and completely original. The internet is so vast that someone somewhere will have written something similar. So, there’s really no harm in googling the topic or theme you need content on, and seeing what else is out there.
I do this a lot, especially when you require guest posts on topics on a lot of the same themes each month. Writing content on these topics multiple times every month can make it tricky to come up with fresh ideas. So, I love to research the keywords, finding blogs on the relevant topics, and see what they’ve come up with.
Of course, I don’t copy anything, as this would be morally wrong, and may also be deemed as plagiarism. So, instead, I use these ideas to spark my own original ideas. For example, an article about the importance of keeping employees happy in the workplace might lead me to come up with something about the top ways to keep employees happy.
See how these can be very different articles? However, they use the same buzz words. These buzz words, which can be found anywhere online, should get your creative juices flowing.
2. Use Google Search Console
If you’re not already using this tool for your blog or website, you should be. It’s a free tool, which allows you to see what keywords your site is ranking for, which can be perfect for giving you inspiration for where to go next.
Naturally, if you’re ranking for certain words in the search engines, then any more content on this particular keyword is bound to help your site improve its rankings for this. So, head on over to the site performance section, and take a look at your ranking keywords, and use this to show you where you should focus next.
Then, use tip number one, by researching these keywords online to see what other people are talking about in this respect.
3. Use People Also Asked
When you type a query into Google, have you ever noticed the section with frequently asked questions on a certain topic? Using this as inspiration is a great way to come up with content ideas. Not only are these questions queries that actual people ask regularly, they’re usually enough to form an entire blog post on! Just get creative with the title, make it as catchy as possible, and you’re good to go.
4. Use Your Marketing Tool
If you’re lucky enough to have an SEO or marketing tool on your side, this is also a great place to find some inspiration. Some really brilliant marketing tools worth investing in include:
- Google Keyword Planner
- Keywords Everywhere
For example, Ahrefs’ Content Explorer is a fantastic resource where you can see what people are talking about on certain topics. Simply type in your relevant keyword or words, set the filters to match your needs, and voila!
PR tools, like Cision, also have something like this to allow you to browse certain topics in a much more organised fashion than simply typing things into Google. Although I haven’t used every marketing tool out there, I have no doubt that they all have similar ways to stay on top of industry trends and ideas.
5. Set Up Google Alerts
We can’t forget that a lot of the best marketing tools out there require a pretty hefty budget. For any bloggers out there who are simply trying to make their way alone, it’s almost impossible to be able to pay for something like this. Not to worry, though, as there are plenty of free tools to help!
Google Alerts is a really nifty tool, especially for PRs who need to always be on the top of industry news so they can jump on relevant topics, for free. You can set this up by simply brainstorming keywords that are relevant to your niche, and entering each one into the alerts. Once set up, these alerts will be sent to you in an email every day, showing you fresh content that’s making an appearance in the search engines all the time.
This is really handy if your client, blog, or company requires more reactive content. However, it may also spur some creative ideas in your brain for less reactive, and more evergreen content. Whatever it may be, I have no doubt it’ll bring some fresh new ideas into your mind.
My main tip for using Google Alerts would be to set the notifications up so that you receive a daily rundown of the overall relevant news every morning. Then, when you check your emails first thing, you can make it part of your routine to also check your alerts. This way, you can stay up-to-date on the topic, and always be one step ahead of the game.
6. Think About Anchor Keywords
Plucking content ideas out of thin air can be a real challenge, especially if you’re writing a guest post for someone else’s site to build a backlink. So, having a basis of where to start can be really useful, and a great way to do this is to identify which anchor keywords you want to target. But what exactly are these, and how can you target them?
What Are Anchor Keywords?
If you’re writing for a client or company, and are aiming to create backlinks to their site, you’ll likely have anchor keywords to work from. These are the words where the link back to yours or your client’s site will sit. For example, a health and fitness client might want an anchor keyword of “healthy eating tips” linking to their relevant page.
These anchor keywords are what I use every day at work to become inspired when writing guest posts which link back to my clients’ sites. They are the stepping stone for me to begin my brainstorming journey. I then go ahead and use some of the previous steps I’ve mentioned before to seal the deal.
How Can I Identify Anchor Keywords?
If you work on behalf of a company or for clients, your marketing tool can help you to identify good keywords to target. These can be identified through a site audit, which show you what keywords you’re ranking for, and what might be worth building more recognition to.
If you’re a blogger looking to grow your site, backlinks may also be something you look into building. But, you likely won’t have the money for a marketing trool. In this case, you can also use your Google Search Console to discover what keywords you’re ranking for, and these are the perfect place to start when inventing your anchor keywords.
Once you have your anchor keyword and your content idea, all you need to do is use some of the above tactics to get further inspiration. Then, you can get in contact with relevant sites with a respectable Domain Rating/Authority, pitching your idea. They will then publish the guest post linking back to your site, and this is a great way to boost your site’s authority.
7. Content Gap Analysis
This, again, may require a marketing tool, but it’s also something you can do manually, although it will take time. This is where you identify yours or your client’s key competitors, and pinpoint what content they’re producing that you’re not. This can help you to come up with new ideas, and be sure that you’re not lagging behind.
Something which may actually benefit you more so is to identify subjects that you nor your competitors are talking about. You could do this using some of the tips above, and then you can truly be one step ahead of the game.
8. Ask Your Audience
Your regular readers are the ones who come back everyday to see what you’re talking about, so why not ask them what they’d want to see from you? These days, we’re so lucky to have social media at our fingertips to reach billions of people across the world. Your viewers are just a mere click away, so why not reward them for following you by handing them the reigns?
You can do this in a number of ways. For example, you could set up an email marketing strategy, create a form for them to fill out, or even just set up a social media poll. Whatever you think will gain the most traction, and get the most responses, use this method. Then, you’ll have ideas on tap.
9. Use Exploding Topics
Exploding Topics is also a really great free tool which demonstrates some of the key search terms at the moment, and how their popularity has changed over certain periods of time. Simply set your time scales and filters, and watch it work it’s magic as it shows you some of the strangest, but most rapidly growing topics, out there.
10. Focus on the Things You Love
Finally, and something which may seem obvious, but people often forget, is to just focus on your passions! If you’re blogging as a living, it can become easy to get bogged down in writing SEO content that you think will answer peoples’ questions. That said, it can get tedious writing about things that don’t interest you.
For example, my blog started out focusing mainly on fashion and beauty. However, although I do sometimes focus on these topics, I’ve realised that I don’t really enjoy writing about them. So, I’ve moved onto topics that I feel more passionate about, for example, film and TV, books, advice, and marketing.
In some ways, you can do the same when writing for your clients or your company. If you focus on topics you have prior knowledge on, or are interested in learning more about, this is a key place to start. This actually really helps to boost the authenticity of the article. As long as it’s relevant, and answer’s your audience’s questions, then it’s a great canvas to start painting on.
When You’re Really Stumped, Edit Your Existing Content…
It’s really important to be consistent with posting content, as this is the best way to ensure you’re widening your audience across the board. However, if you’re really stuck for ideas, there’s no point in posting for the sake of it. So, why not go back and edit old content that needs a revamp? This is actually beneficial to your site, as Google often recognises fresh edits as new content!
SEO is always changing, and the goal when writing content is to always ensure yours outdoes anyone else’s on any particular topic. So, going back and editing old content to make sure it stands out in Google’s eyes may be a better tactic than writing newer content.
By making sure your existing content is the best it can be, you’re sure to add value, and boost traffic to your site through the search engines. Some of the main ways you might want to edit it to improve the rankings could include:
- Get rid of outdated SEO techniques, like keyword cramming
- Add headings to clearly signpost your article
- Include relevant keywords
- Add authoritative links throughout, but not too many
- Link back to other pages on your website
- Research online to see what other blog posts on that topic discuss, and add anything you may have missed
Ready to Start Brainstorming New Content Ideas?
Clearly, I have way too much to say on this topic, so I’ll end that here. I hope this has given you some inspiration on ways to come up with new ideas for your work every day. It’s certainly a tough business to be in, but it’s also very fun and rewarding when you come up with ideas and pull them off!
Have you got any more tips for dreaming up new content ideas? I’d love to hear the ways you go about it, as I’m always open to discovering new methods of inspiration. Be sure to let me know, in the comments down below. Happy writing!